Healthy body, productive work: 859,813 steps in five days.
Enmaa Finance ran a five-day wellness challenge in the Sanad Business app, 27 September to 1 October 2026. From first contact to an annual contract took 11 days.
The company, and the challenge it took on.
An Egyptian leasing and factoring company based in Cairo. Its team of 22 took part in the challenge, and on the challenge's last day the company signed an annual programme with Sanad Business.
enmaa.com.eg →A five-day wellness challenge in the Sanad Business app, from 27 September to 1 October 2026. Every day combined movement, a short coaching film and a team chat, with points feeding a live leaderboard.
What the team saw on their phones.
From "we're interested" to "let's do a month" in 11 days.
One minute on how Enmaa Finance went from a first conversation to a challenge with its team, and then to an annual contract.
First contact to an annual contract in 11 days.
Coach Mohamed Fawzi's daily films.
Every day opened with a short coaching film in the app. Day 1 asks a simple question in Egyptian Arabic: why isn't your body happy at your desk? The goal: better health, so productivity goes up.
Five days, five measures.
Completion = tasks completed ÷ tasks assigned. Bands are the app's distribution across all active accounts.
Employees watched about 78% of the coaching films on average, 90 minutes in total. Film minutes are as logged in the app.
What the numbers say.
23 of 24 active accounts finished at least half the programme, and 18 reached 75% or more. A five-day format lets people start fast, and they did.
Six employees completed 100%, and each of them also scored the maximum 160. Full completion is the signal to build the next cohort around.
The six who finished every task walked 427,596 steps, almost half of all steps. A leaderboard and a prize give the most motivated people room to lead.
Eight people posted 121 messages, about 15 each. Challenge chat gives a distributed team a shared place to compare, tease and cheer.
On average employees watched 3.9 of about 5 minutes of coaching films, so the daily film worked as a habit anchor next to the steps.
The annual contract was signed on the challenge's last day. The pilot itself was the proof; the report to HR made the renewal an easy yes.
Talking points.
Short lines for calls, decks and follow-up emails. Each one is backed by the challenge data on this page.
“All participants truly enjoyed the challenge. We are now looking to start a new wellbeing challenge for one month.”Deputy HR Manager, Enmaa Finance
Keep 10,000 steps a day alive for everyone, with a winner each month.
For colleagues who didn't join this time, with the same films and coach.
Sales, credit or customer handling in the same app, with the daily format teams already know.
22 Enmaa employees took part; further app accounts were administrator accounts. All figures from the Sanad Business app for this challenge (27 Sep – 1 Oct 2026). Distance assumes 0.7 m per step; Cairo–Alexandria is about 220 km by road. Leaderboard names are shortened.